JD(US:JD) Sou Hu Cai Jing·2025-12-03 04:40Core Insights - The article discusses JD Qixian's innovative "24-hour vegetables" initiative, which aims to redefine freshness in the fresh produce market by ensuring that vegetables are delivered to shelves within 24 hours of being harvested [1][4][21] - This initiative has led to a significant increase in sales, with a reported 215% year-on-year growth in similar vegetables within just over a month of launch [1] Supply Chain Efficiency - JD Qixian's "24-hour vegetables" initiative emphasizes supply chain efficiency by clearly defining each step in the process, from harvesting to shelf display, ensuring that the entire supply chain is completed within 24 hours [5][6] - The company has optimized the flow of core vegetable categories, improving overall circulation time by approximately 30%-50% [8] - A detailed operational model has been established, allowing for precise control over the time and conditions of vegetable delivery, which is difficult to achieve in traditional retail systems [5][9] Consumer Trust and Experience - The "24-hour vegetables" initiative enhances consumer trust by providing a clear and traceable supply chain, allowing customers to verify the freshness and safety of their produce [17][21] - Consumers benefit from purchasing fresh vegetables at regular prices, which improves both taste and nutritional value [15][18] Agricultural Partnerships - JD Qixian's collaboration with farmers has transformed their business model, providing them with stable demand and pricing, thus reducing uncertainty and risk [18] - The platform's data-driven approach allows farmers to plan their production based on actual sales forecasts, leading to more efficient farming practices [18] Role of Logistics and Operations - The logistics and procurement roles have evolved to require a comprehensive understanding of production, logistics, and consumer preferences, ensuring that the supply chain operates smoothly [19] - The initiative has introduced a new operational model focused on time, waste reduction, and quality, which is essential for delivering "24-hour vegetables" [19][21] Competitive Landscape - JD Qixian's "24-hour vegetables" initiative positions the company in a new competitive landscape, focusing on supply chain efficiency and quality rather than just price [21] - The initiative represents a shift from price wars to value-based competition in the fresh produce market, emphasizing the importance of supply chain capabilities [21]