Shanxi Xinghuacun Fen Wine Factory (SH:600809) Sou Hu Cai Jing·2025-12-03 11:42Core Insights - The 2025 Fenjiu Global Distributor Conference was held in Taiyuan, focusing on the achievements of the 14th Five-Year Plan and outlining the strategic blueprint for the second phase of the Fenjiu Revival Program [1][3] Group 1: Strategic Framework - The chairman of Fenjiu Group, Yuan Qingmao, presented the "1234" strategic framework, emphasizing a focus on co-creating the future with consumers, identifying innovation paths, and expanding traditional marketing while establishing a benchmark for self-consumption [3][4] - The strategy includes three major supports: living culture, digital intelligence, and systematization, aimed at enhancing consumer emotional value [3][4] Group 2: Marketing and Development Achievements - Fenjiu has achieved comprehensive improvements in marketing strategies, brand collaboration, market expansion, digital empowerment, cultural innovation, and deepened reforms, underpinned by a "steady over everything" marketing approach [4] - The conference included an awards ceremony recognizing outstanding distributors and team members, which aimed to boost the enthusiasm of partners and grassroots teams [4] Group 3: New Product Launch - The conference also saw the launch of the "Qinghua Fenjiu 25·Huashen Ling" new product, which integrates traditional Chinese cultural elements with modern aesthetics, offering consumers a product rich in cultural connotation and aesthetic value [5] Group 4: Future Outlook - Fenjiu aims to embrace change with an open attitude and a firm belief in its mission, focusing on high-quality development to meet consumer aspirations for a better life [5]