得力文创科技新地标落户上海，引领全球文具消费新风尚

Core Insights - The opening of the Deli Shanghai flagship store marks a significant milestone in the company's strategic shift from "super manufacturing" to "super experience" [1][15] Group 1: Product Ecosystem - The flagship store features over ten thousand unique products, including student stationery, premium stationery, IP stationery, and innovative office solutions, creating a comprehensive product ecosystem that spans learning, office, and lifestyle [3] - Deli aims to provide a one-stop solution that showcases its transition from traditional stationery to creative cultural products and cutting-edge technology [3] Group 2: Experience and Technology - The store's core drivers are "experience + technology + IP," offering a new immersive experience that breaks industry limitations and meets consumer needs [4] - Deli emphasizes emotional resonance and positive values in its IP collaborations, aligning with its brand philosophy to attract younger consumers [4][6] Group 3: Innovative Products - The flagship store showcases advanced stationery products, including the "Hexagon Warrior" series, which features a globally innovative three-ball gel pen, highlighting Deli's manufacturing prowess [8][9] - The Truenes notebook series, designed specifically for gel pens, ensures a superior writing experience with quick-drying and smudge-free performance [9] Group 4: Sustainability Initiatives - Deli has established a comprehensive system for "green manufacturing," focusing on product innovation and sustainable practices, including the development of eco-friendly products like plant-based glue and biodegradable tape [10][12] - The company aims to enhance its logistics with low-carbon transportation and automated warehousing, promoting a high-efficiency, low-carbon logistics system [12] Group 5: Global Strategy - The flagship store represents a new value growth path for the stationery industry, integrating manufacturing, experience, IP, and technology [13] - Deli plans to strengthen its global brand leadership through product innovation, channel expansion, and enhanced user experiences, ensuring accessibility for consumers worldwide [13][15]