LI AUTO(US:LI) Hua Er Jie Jian Wen·2025-12-03 18:56Core Viewpoint - Li Auto has officially launched its first AI glasses, Livis, marking its entry into the AI eyewear market, with a starting price of 1999 yuan, reduced to 1699 yuan after subsidies, indicating a strategic move to expand into smart wearable devices and seek new user engagement points [1][3]. Product Overview - The Livis AI glasses weigh only 36 grams and have a battery life of 18.8 hours, featuring Zeiss lenses, which signifies the automotive industry's shift towards smart wearable technology [1][3]. - Li Auto positions the AI glasses as "wearable robots," part of a broader embodied intelligence strategy, where the glasses and vehicles are on an equal footing within a complete ecosystem [4]. Technical Features - The Livis glasses are equipped with Li Auto's self-developed MindGPT-4o multimodal model and the upgraded "Li Auto Classmate" AI assistant, which has already served nearly 1.5 million car owners [3]. - The glasses feature a 12-megapixel camera with a 105° ultra-wide-angle lens and EIS electronic stabilization, focusing on image recording and voice interaction rather than optical display modules [4]. - The product utilizes Li Auto's Livis OS embedded operating system and WearLink Realtime Audio communication system, achieving a question wake-up speed of 300ms and an end-to-end execution response time of 800ms [10]. Market Context - The launch of Livis coincides with a rapid growth phase in the domestic AI eyewear market, with CINNO Research projecting a 186% year-on-year increase in sales for the consumer-grade AI/AR market by Q3 2025 [3]. - Despite the high product completion, Li Auto faces challenges in brand recognition within the AI eyewear sector, competing against established players like Xiaomi and Alibaba, which have larger user bases [13]. Strategic Implications - The automotive industry is experiencing challenges due to long repurchase cycles and low repurchase rates, prompting companies like Li Auto to seek new avenues for brand exposure and user retention [3]. - The AI glasses are designed to offload complex tasks such as map navigation and AR interactions to the vehicle's computing power, creating a division of labor between lightweight interaction through the glasses and deep computation via the car [11].