Core Viewpoint - JD.com has acquired approximately 59.8% of Ceconomy, aiming for a total stake of 85.2% when combined with shares retained by its future partner Convergenta [2] Group 1: Acquisition Details - The acquisition process began in late July, with JD.com announcing a voluntary public offer to all shareholders of Ceconomy at a cash price of €4.6 per share, valuing Ceconomy at approximately €2.2 billion (over 18 billion RMB) [2] - This transaction, if completed, will set a record for the largest single acquisition by a Chinese e-commerce company in Europe [2] Group 2: Strategic Implications - Through this acquisition, JD.com is expected to quickly gain access to Ceconomy's established offline store network, brand equity, and supply chain system, facilitating its localization efforts in the European market [2]
刘强东砸下185亿!拿下欧洲电商巨头,要在海外“再造一个京东”?