Group 1 - Major personnel changes occurred at Xishanju, with Guo Weiwei resigning as CEO but remaining as Chief Producer, while Zou Tao, CEO of Kingsoft, was appointed as acting CEO [1][3] - The personnel change is interpreted as a response to the poor performance of the game "Jiexianji" [1][5] - Guo Weiwei has been with Xishanju since 2004 and has held various key positions, including project leader for "Jian Wang 3" and CEO of Xishanju [3] Group 2 - "Jiexianji," which was highly anticipated, has faced significant revenue and reputation challenges since its launch, with peak online active users dropping from 132,800 at launch to under 5,000 by November [5][6] - The game has received mixed reviews, with a 47% approval rating from players in the Steam China region [6] - The failure of "Jiexianji" is seen as part of a broader trend of trial and error in the Chinese gaming market, where exploring new themes like mecha is considered a normal part of development [9][12] Group 3 - The recent leadership changes in the gaming industry are attributed to various factors, including corruption, failures, and executives leaving, reflecting the fast-paced evolution of the market [12] - Xishanju's future is uncertain, as it relies heavily on the "Jian Xia" IP without significant new achievements, indicating a need for breakthroughs to sustain growth [12] - The company is encouraged to innovate on existing IPs as a quicker way to achieve success [12]
雷军想要的“圣地”,还不争气?