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金山软件(03888.HK)Q4前瞻:游戏环比趋稳 办公稳健 利润回升
Ge Long Hui· 2026-01-27 05:30
游戏:预测25Q4 收入同比-32%、环比-2%,同环比降幅均收窄,《剑网3》《尘白》重点维持用户活跃 度。新游《鹅鸭杀》热度超预期,上线6 天新增玩家突破千万,根据七麦数据,该游戏1 月7 日公测至 今位居iOS 游戏下载榜前2,畅销榜60 位左右;将对26Q1 带来增量,持续关注游戏热度及后续商业化 进程。储备IP 游戏《愤怒的小鸟》等。 办公:维持此前预测,预测25Q4 收入同比+19%,延续回暖态势,其中软件业务主要受党政信创项目招 标及验收节奏加快驱动,WPS 365增长得益于协作与AI 产品线完善及民营企业、地方国企市场的深度 渗透,个人业务稳健增长。根据金山办公官微,WPS 365 正式升级为全球一站式AI 协同办公平台,将 全产品矩阵无缝整合,实现入口、集成、数据和管控的四大统一,帮助构建企业大脑。 云:根据我们最新的金山云报告,预测25Q4 收入同比+20%,经调整OP 略亏;预计26 年将延续高资本 开支,超过25 年水平。 机构:广发证券 研究员:杨琳琳/刘雪峰 盈利预测与投资建议。略调高游戏25 年收入并预测26~27 年10%左右增长,办公维持此前预测,云减 亏;预测公司25/26 ...
金山软件(03888):Q4前瞻:游戏环比趋稳,办公稳健,利润回升
GF SECURITIES· 2026-01-26 01:49
Investment Rating - The investment rating for the company is "Buy" with a current price of 30.44 HKD and a target value of 50.25 HKD [4]. Core Insights - The report anticipates a stabilization in gaming revenue, steady performance in office software, and a rebound in profits for Q4. The company is expected to see a 10% quarter-on-quarter revenue increase in Q4 2025, despite a year-on-year decline of 5% [8][10]. - The gaming segment is projected to experience a year-on-year revenue decline of 32% and a quarter-on-quarter decline of 2% in Q4 2025, with new game "Goose Duck" exceeding expectations [8][10]. - The office software segment is expected to grow by 19% year-on-year in Q4 2025, driven by government projects and the enhancement of WPS 365 as a global AI collaboration platform [8][10]. - The cloud segment is forecasted to grow by 20% year-on-year in Q4 2025, with continued high capital expenditures expected in 2026 [8][10]. Financial Forecasts - Revenue projections for the company are as follows (in million RMB): - 2023A: 8,534 - 2024A: 10,318 - 2025E: 9,730 - 2026E: 11,571 - 2027E: 13,416 - The growth rates are expected to be 11.7% for 2023, 20.9% for 2024, -5.7% for 2025, 18.9% for 2026, and 15.9% for 2027 [3][10]. - The EBITDA is projected to be 1,268 million RMB in 2023, increasing to 3,511 million RMB by 2027 [3][10]. - The net profit attributable to shareholders is expected to rise from 483 million RMB in 2023 to 2,081 million RMB in 2027, with significant growth in 2024 [3][10]. Business Segment Analysis - Gaming revenue is expected to be 3,977 million RMB in 2023, with a decline to 3,768 million RMB in 2025, followed by a recovery to 4,239 million RMB in 2026 [9][10]. - Office revenue is projected to grow from 4,557 million RMB in 2023 to 5,962 million RMB in 2025, and further to 7,332 million RMB in 2026 [9][10]. - The cloud segment is anticipated to generate significant growth, with revenue expected to reach 12,215 million RMB by 2026 [9][10]. Valuation and Investment Recommendation - The report suggests a valuation of 50.25 HKD per share based on a combination of gaming, office, and cloud business valuations, applying a PE ratio of 13x for gaming, 35x for office, and 3x PS for cloud [12][16]. - The overall recommendation remains "Buy" based on the expected performance and growth potential of the company [12].
《鹅鸭杀》手游爆火背后:游戏发行如何“破圈”?
中经记者 李哲 北京报道 "你抢到《鹅鸭杀》极品ID了吗?""这两天有没有在朋友圈被一只鹅刷屏?" 近日,备受玩家期待的多人在线社交推理手游《鹅鸭杀》开启全平台公测。这款2021年上线Steam客户 端的游戏,在其手游端上线后迅速刷屏。 《中国经营报》记者注意到,《鹅鸭杀》手游由金山世游独家代理、虎牙联合发行,其上线仅6日新增 用户便突破千万,同时最高在线人数(PCU)已超越Steam端历史峰值。 游戏产业时评人张书乐向记者表示,此次金山世游与虎牙的联合发行模式,打破了传统游戏"买量"获客 的路径。《鹅鸭杀》的爆火,通过内容驱动游戏发行,从被动变为主动,成为该游戏的一大亮点。 爆火"破圈" 据金山世游统计,《鹅鸭杀》手游上线仅6日新增用户便突破千万,累计斩获全网热搜近百个,并在多 个主流平台登顶榜单TOP1,成为2026年首款"破圈"手游。 《鹅鸭杀》由Gaggle Studios开发,2021年首次登录Steam平台。该游戏玩法类似"狼人杀",玩家分为好 人(鹅)阵营、坏人(鸭)阵营和中立阵营。游戏过程中,玩家被分配不同的角色,区别于"狼人杀"的 玩法,《鹅鸭杀》设置了30多种游戏职业,除了好人(鹅)和坏人 ...
“金山系”再布一子:独家发行并运营《愤怒的小鸟》,游戏业务能否翻身?
Guo Ji Jin Rong Bao· 2026-01-21 12:57
财报显示,2025年前三季度,金山软件营收70.65亿元,同比下滑6.12%;净利润10.29亿元,同比下滑 5.68%。单看三季度,其单季营收为24.19亿元,同比下降17%;毛利同比下降21%至19.44亿元;净利润 同比接近"腰斩",下降48%至2.13亿元。 尤其值得关注的是,金山软件当季"烧"掉的营销费用(销售及分销开支)达到5.64亿元,同比大涨 55%,环比大涨33%。彼时,公司在财报中表示:"该等增长主要反映了与网络游戏业务相关的推广和 广告投入增加。"豪掷营销费用,但最终事与愿违。第三季度,金山软件网络游戏及其他业务收入不增 反降,达8.98亿元,同比下降47%,接近"腰斩",且环比下降5.67%,直接拉低了集团整体营收表现。 金山软件首席执行官邹涛在当季财报中解释称,其收入下滑主要由于现有游戏的收益贡献减少,新上线 游戏处于发展初期,仍在逐步建立市场影响力。 公开资料显示,早在2020年,金山软件便将各地游戏工作室进行拆分整合,形成了两个游戏板块公司 ——西山居和金山世游,前者侧重研发、发行、运营一体化,后者围绕"IP化战略"布局,重点围绕经典 IP引进、本地化改造以及IP全产业链运营。 ...
富国基金管理有限公司增持金山软件44.88万股 每股作价约31.01港元
Zhi Tong Cai Jing· 2026-01-21 11:10
香港联交所最新资料显示,1月19日,富国基金管理有限公司增持金山软件(03888)44.88万股,每股作价 31.0103港元,总金额约为1391.74万港元。增持后最新持股数目为7025.6万股,最新持股比例为5.02%。 ...
富国基金管理有限公司增持金山软件(03888)44.88万股 每股作价约31.01港元
智通财经网· 2026-01-21 11:07
智通财经APP获悉,香港联交所最新资料显示,1月19日,富国基金管理有限公司增持金山软件 (03888)44.88万股,每股作价31.0103港元,总金额约为1391.74万港元。增持后最新持股数目为7025.6万 股,最新持股比例为5.02%。 ...
愤怒的小鸟游戏重返中国
盐财经· 2026-01-21 10:07
Group 1 - The core viewpoint of the article is the strategic partnership between Kingsoft Game and Rovio Entertainment, aimed at reintroducing the "Angry Birds" series to the Chinese mainland market [2] - As the first step of this partnership, two core "Angry Birds" IP titles are set to launch in China: "Angry Birds: Classic Return," which features a 3D engine and dynamic level design, and "Angry Birds: Dream Blast," a bubble-popping puzzle game [2] - Rovio Entertainment, known for the "Angry Birds" IP, has expanded its brand from mobile games to various sectors including animation, consumer products, and brand licensing since its inception in 2009 [3] Group 2 - Kingsoft Game, established in 2020 as a subsidiary of Kingsoft Corporation, has launched several products and recently released the social deduction game "Goose Duck Kill," which gained over 5 million new registered users within 24 hours of its launch [4] - "Angry Birds 2" was reintroduced to the public during Xiaomi's product launch event, achieving over 100,000 active users in its first month [3] - The "Angry Birds" series has surpassed 5 billion downloads globally, making it one of the most iconic mobile game IPs in history [3]
愤怒的小鸟游戏重返中国,金山世游独家发行并运营
Xin Lang Cai Jing· 2026-01-21 05:43
1月21日,金山世游与Rovio娱乐有限公司宣布建立战略合作伙伴关系,为《愤怒的小鸟》系列游戏全面回归中国大陆铺平道路。该系列游戏将由金山世游独 家发行并运营。 作为此次战略合作的第一步,双方共同宣布即将为中国市场推出两款核心《愤怒的小鸟》IP作品。首先是旗舰游戏《愤怒的小鸟:经典归来》,在标志性弹 弓玩法的基础上,以3D引擎、动态关卡设计和全新魔法系统实现全面升级;同期推出的《愤怒的小鸟:梦幻爆破》则提供轻松愉快的泡泡消除解谜体验。 在去年9月25日晚的小米新品发布会上,《愤怒的小鸟2》游戏作为预配置应用被添加到小米手机新品17 Pro及17 Pro Max系列。这是时隔近四年《愤怒的小 鸟》再次回到公众视野。根据小米发布的数据,《愤怒的小鸟2》上线首月激活用户已突破10万。 愤怒的小鸟系列由Rovio于2009年开发并发行,全球下载量已突破50亿次,发展成为史上最具标志性与影响力的移动游戏IP之一。 秒 新浪财经APP Sina Finance Mobile Version 24小时全球 下载APP > re Rovio娱乐有限公司是一家以移动游戏为主的全球公司,专注于移动游戏的创作、开发与发行。该公司以 ...
《鹅鸭杀》:社交游戏新爆款:传媒
Huafu Securities· 2026-01-15 07:06
Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [12]. Core Insights - "鹅鸭杀" (Goose Duck Kill) has become a phenomenon in the gaming industry, particularly on the Steam platform, gaining immense popularity in China due to the influence of top gaming streamers [2][3]. - The mobile version of "鹅鸭杀," co-published by Kingsoft and Huya, saw over 5 million new registered users within 24 hours of its public launch on January 7, and surpassed 10 million new users within 6 days [3]. - The game features over 30 different roles, enhancing its gameplay beyond traditional social deduction games like Werewolf, allowing up to 16 players to participate simultaneously [4]. - The mobile version has optimized network access and connection delays, addressing issues faced by the Steam version, and introduced innovative gameplay modes to enhance user experience [5]. Company Recommendations - The report suggests focusing on several gaming companies, including Kingsoft, 37 Interactive Entertainment, Kying Network, Shenzhou Taiyue, Giant Network, G-bits, Perfect World, Yaoji Technology, and Zhangqu Technology, as potential investment opportunities in the gaming sector [5].
科技创新 + 产教融合 金山筑就 "武汉引力"
Ge Long Hui· 2026-01-15 06:49
Group 1 - The core event was the conclusion presentation of the "Intelligent Start at Luojia: Python Kingsoft Camp" held at Wuhan University, showcasing the fruitful results of Kingsoft Group's integration of industry and education [1] - Since establishing its presence in Wuhan in 2017, Kingsoft has focused on technological innovation and deepening the construction of the "Ten Thousand R&D Center," contributing significantly to the high-quality development of Wuhan [1][2] Group 2 - Kingsoft's headquarters in Wuhan has become a key point for its layout, responding to the call of "One Million Alumni Returning to Hubei," with over 9,500 employees in collaboration with Xiaomi, steadily progressing towards the goal of a "Ten Thousand R&D Center" [2] - Kingsoft Office has upgraded WPS 365 into a global one-stop AI collaborative office platform, serving over 18,000 clients across more than 220 countries and regions [2] - Kingsoft Cloud is establishing a R&D center in Wuhan, with nearly 1,000 R&D personnel, 90% of whom are technical staff, building a full-stack cloud computing service capability [2] - The company has implemented an innovative "industry-education integration" model, collaborating with 13 universities in Wuhan to create training systems that have trained nearly 4,000 professionals over four years, averaging over 400 suitable R&D talents annually [2] Group 3 - Kingsoft plans to continue increasing R&D investment, deeply integrating into the construction of Hubei's National Science and Technology Innovation Center, and further enhancing collaborative innovation between industry, academia, and research [2]