SERES(SH:601127) 3 6 Ke·2025-12-04 03:26Core Insights - The article discusses the emergence of the new brand "Blue Electric" under the company Seres, which aims to complement its existing "AITO" brand and target a different market segment [2][4]. Group 1: Brand Development - Seres has launched the Blue Electric brand to reduce dependency on its partnership with Huawei and to establish a more independent development path [4]. - The AITO brand primarily targets the market segment above 250,000 yuan, while Blue Electric aims to fill the mainstream market gap between 100,000 to 250,000 yuan, offering better cost performance [4]. Group 2: Product Launch - The third-generation Blue Electric E5 PLUS has been introduced, featuring two models with a starting price of 139,800 yuan, and a limited-time trade-in price of 119,800 yuan [6]. - The vehicle is positioned as a mid-size SUV with dimensions of 4760mm in length, 1865mm in width, and 1710mm in height, along with a wheelbase of 2785mm [8]. Group 3: Design and Features - The E5 PLUS features a modern design with a closed front face, LED daytime running lights, and a spacious interior equipped with a 15.6-inch floating central control screen and a Dolby surround sound system [10][12]. - Unique interior features include innovative scenarios such as "luxury master bedroom" and "sunshine terrace," along with a multifunctional kitchen integrated into the trunk [14][16]. Group 4: Performance and Technology - The E5 PLUS is powered by a 1.5L engine within the Seres Super Electric Hybrid system, offering both front-wheel and all-wheel drive options, with a maximum power of 270kW and a peak torque of 470Nm [20]. - The vehicle boasts a pure electric range of 230km, with real-world tests showing an impressive 266km range, achieving a rate of 115% [22]. Group 5: Market Positioning - The E5 PLUS is positioned as a cost-effective alternative to the AITO M9, highlighting its unique selling points such as being the only model under 120,000 yuan with a 230km electric range and the only hybrid all-wheel drive under 150,000 yuan [24].