KINGSOFT(HK:03888) Zhong Guo Jing Ying Bao·2025-12-04 05:18Group 1 - The core point of the article is the resignation of Guo Weiwei as CEO of Xishanju, attributed to personal career planning, while he will continue as Chief Producer [2] - Guo Weiwei has been a significant figure in the development of "Jian Wang 3," which he helped revive after it faced challenges in the competitive gaming market [4] - The resignation is speculated to be related to the poor performance of "Jie Xian Ji," a mech-themed shooting game that saw a drastic decline in player numbers shortly after its launch [6] Group 2 - Xishanju plans to focus on its core business and leverage its quality IP matrix and strategic resources to enhance product quality and innovate content experiences following Guo Weiwei's departure [7] - "Jian Wang 3" is Xishanju's flagship product, having been operational for 16 years and recognized for its unique monetization strategy that focuses on cosmetic purchases [8] - The gaming industry is becoming increasingly competitive, with many MMO games lowering their payment thresholds, which poses challenges for "Jian Wang 3" [8] Group 3 - Kingsoft's Q3 2025 report indicated a 47% year-on-year decline in revenue from online games and other businesses, attributed to decreased earnings from existing games, including "Jian Wang 3" [8] - The gross profit for Kingsoft was reported at 1.944 billion yuan, a 21% year-on-year decrease, with a gross margin of 80%, down 4 percentage points [8] - The decline in gaming revenue was primarily due to decreased income from "Jian Wang 3" and "Chen Bai Jin Qu," while new game "Jie Xian Ji" is still in the early stages of market establishment [8]