瑞幸咖啡再上市：营收向左，利润向右

Core Viewpoint - Luckin Coffee plans to restart its IPO in the U.S. after overcoming past financial scandals, aiming to leverage its current market position and growth potential [1][5]. Group 1: Company Overview - Luckin Coffee has transformed under new management, boasting nearly 30,000 stores and a market share exceeding 30%, with annual revenue approaching 50 billion RMB [3][7]. - The company reported a net income of 15.29 billion RMB in Q3, a year-on-year increase of 50.2%, and opened 3,008 new stores, marking an 11.5% increase [7]. Group 2: Financial Performance - Despite significant revenue growth, Luckin Coffee faces a decline in net profit, which fell by 2.7% year-on-year to 1.2783 billion RMB, indicating a situation of revenue growth without profit increase [8][9]. - The cost structure has shifted, with delivery fees rising to nearly 2.9 billion RMB, a staggering increase of 211.4%, now accounting for 19% of total revenue [8]. Group 3: Market Competition - The coffee market in China is projected to reach 313.3 billion RMB by 2024, growing at a rate of 18.1%, indicating a highly competitive environment with numerous players [10][11]. - Luckin Coffee now competes against established brands like Starbucks, as well as numerous new entrants, intensifying the pressure on profit margins [11][12]. Group 4: Strategic Challenges - The company’s high proportion of self-operated stores requires substantial capital expenditure, leading to unstable cash flow, which necessitates the IPO for additional funding [9]. - The competitive landscape is further complicated by Starbucks' recent partnership with Hillhouse Capital, which may enhance its market position and threaten Luckin's growth [15][17]. Group 5: Future Outlook - The management's motivation for the IPO is not only to secure funding but also to reward their efforts in revitalizing the company from its previous crisis [12]. - However, the current market sentiment towards Chinese companies in the U.S. and the potential for lower valuations due to cash flow concerns pose risks for the IPO [13].