Core Insights - The new tea beverage industry is shifting from a focus on sugar control to a more refined approach centered on natural nutrition and health adaptation, as highlighted by Nayuki's announcement of actress Gao Yuanyuan as the brand ambassador for its 10th anniversary [1][3] Group 1: Product Innovation - Nayuki's "Slim Green Bottle" is the first product in the tea beverage industry to use the innovative "perfect sweetener" D-Allulose, achieving a low Glycemic Index (GI) certification with a GI value of only 37, which maintains a refreshing taste while being low in calories [5][7] - D-Allulose has a caloric content of just 0.4 kcal per gram, which is only 10% of that of sucrose, making it a highly appealing alternative for health-conscious consumers [5][7] Group 2: Market Positioning - The "Slim Green Bottle" won the title of "Annual Star Ambassador" in Nayuki's "Green 101 Ranking Competition," reflecting strong consumer support and engagement with the brand [3][9] - Nayuki's strategy emphasizes a shift from "taste first" to "health first" in the tea beverage market, indicating a broader trend towards health-oriented products [5][9] Group 3: Health Benefits - Research indicates that D-Allulose may help stabilize post-meal blood sugar levels and assist in weight control, aligning with Nayuki's commitment to integrating health benefits into its product offerings [7][9] - The company has adopted the Rainbow Diet and Dietary Pyramid theories in product development, promoting a formula of "nutritious ingredients + fresh preparation + low-calorie sugar control" [7]
奈雪十周年锚定健康不动摇，"小绿瓶"获行业首款低GI蔬果茶认证