XIAOMI(HK:01810) Sou Hu Cai Jing·2025-12-04 08:25Core Viewpoint - Xiaomi is launching a customized service for its electric vehicles, starting with exhibitions in Shanghai, Hangzhou, and Chengdu, with the first event taking place in Shanghai on December 5 [1]. Group 1: Customized Service Launch - Xiaomi's customized service for electric vehicles was announced by Lei Jun on September 25, 2023, during the annual speech and product launch, supporting the YU7 Max and SU7 Ultra models [5]. - The customized service will operate in a trial phase for one year, allowing a maximum of 40 custom orders per month, which require offline locking [5]. - The service offers five custom colors: Amethyst, Racing Red, Twilight Rose, Matte Flowing Gold, and Bud Yellow [5]. Group 2: Collaboration and Future Plans - Xiaomi has initiated a "Hundred Colors Plan" in collaboration with automotive suppliers BASF and PPG, aiming to design 100 car paints within three years [5]. Group 3: Product Features - The Amethyst paint, part of the customized service, is described as having a "subtle luxury feel," utilizing a double-layer clear coat process that enhances color accuracy and locks in gloss, requiring nearly 50 hours of manual polishing [10]. - Lei Jun previously highlighted the Amethyst paint on social media, describing it as a luxurious purple with a mirror-like shine and a crystal-like transparency that creates a dynamic interplay of light and shadow [10]. Group 4: Recent Exhibitions - The YU7 Max in Amethyst was first showcased during the Guangzhou Auto Show in November, with official images of the new vehicle released by Xiaomi [7].