疯狂动物城周边热卖，淘宝搜索量环比上月增长超1000%，盲盒和黄金被热捧

Core Insights - The release of "Zootopia 2" has sparked an unprecedented consumer frenzy, with related searches on Taobao and Tmall increasing over 1000% compared to the previous month [1][2] - The film's merchandise sales have seen a remarkable surge, with toy and collectible sales rising over 600% month-on-month, primarily driven by young consumers [1][2] Group 1: Merchandise and Sales Trends - Over 20,000 related merchandise items are currently available on Taobao, covering various categories such as trendy toys, gold jewelry, clothing, and digital accessories [2] - The core segment of this consumer trend is the collectible blind boxes, particularly those that resonate emotionally with the film's narrative, such as the "Perfect Partners" series by 52TOYS [2][4] - High-priced gold jewelry items, such as a carrot-shaped pendant priced over 3000 yuan, have broken the norm of low-priced animation merchandise, attracting a significant number of young customers [4][5] Group 2: Emotional and Cultural Impact - The phenomenon of "emotional economy" is evident in cultural consumption, where consumers are purchasing not just products but the emotional experiences and stories associated with them [5] - The connection to characters like "Judy" and "Nick" serves as a form of "emotional currency" for young consumers, allowing them to express themselves and seek recognition [5] - Taobao and Tmall's efficient commercial ecosystem has enabled brands to capture and convert emerging consumer emotions into tangible commercial value, marking a new narrative in emotional and consumer engagement [5]