Meta Platforms(US:META) Zhi Tong Cai Jing·2025-12-04 08:48Core Viewpoint - The European Union plans to launch a new antitrust investigation into Meta Platforms (META.US) regarding the integration of AI features in WhatsApp, reflecting increasing scrutiny of major tech companies using generative AI on key platforms [1] Group 1: Investigation Details - The European Commission intends to investigate Meta's integration of the "Meta AI" system into WhatsApp, which was implemented in the European market starting March 2025 [1] - Meta has not yet received details about the investigation and claims the inquiry is "baseless," referencing a previous investigation by Italian authorities [1] Group 2: Background and Context - The Italian antitrust regulator initiated an investigation in July, accusing Meta of leveraging its market power by integrating AI tools into WhatsApp [1] - This investigation was expanded in November to examine whether Meta further abused its dominant position by blocking competitors' AI chatbots on the platform [1] Group 3: Regulatory Framework - The upcoming investigation by the European Commission will be based on traditional antitrust rules rather than the EU's landmark legislation, the Digital Markets Act, which is currently being applied to assess potential restrictive practices by Amazon (AMZN.US) and Microsoft (MSFT.US) in cloud services [1]