先验收后解冻 被窝“资金存管”开启家装行业“确认收货”消费新体验

Core Viewpoint - The introduction of a "funds custody" payment model by Beike's Bowo Home aims to enhance consumer protection and trust in the home decoration industry, transitioning from a prepayment system to a more secure, transparent process [3][5][15]. Group 1: Background and Challenges - The home decoration industry faces trust issues due to its characteristics of low frequency, high price, and long service chains, with traditional prepayment models leading to consumer vulnerability [5]. - Prepayment has resulted in a high volume of complaints, as consumers often find it difficult to protect their rights when issues arise during the renovation process [5]. Group 2: Introduction of Funds Custody Model - Bowo Home, in collaboration with CITIC Bank, launched the "funds custody" service to restructure consumer safety at the transaction level, moving from direct payments to bank custody [5][13]. - The payment is released in stages based on three key acceptance points: concealed works acceptance (60%), basic acceptance (35%), and completion acceptance (5%), ensuring funds are only released after consumer approval at each stage [5][13]. Group 3: Impact on Consumer Experience - The funds custody model allows consumers to participate actively in the decision-making process, transforming the renovation experience from a passive one to an engaged one [11][15]. - Feedback from users indicates increased peace of mind, as funds are only released upon successful completion and acceptance of work [11]. Group 4: Industry Transformation and Future Outlook - The funds custody model has been implemented in 43 cities, serving over 25,000 families, with a user adoption rate exceeding 92% and a completion release rate of over 97% [13]. - This model is seen as a significant shift from reliance on corporate credit to institutional credit, potentially leading to a more transparent and regulated development phase in the home decoration industry [15].