Core Insights - Zhou Hei Ya (01458) has officially opened its first overseas store in Port Klang, Malaysia, marking a significant step in its international expansion strategy [1] - The store features a "front store and back kitchen, open display" model, offering signature products such as marinated duck legs and baby octopus, while also introducing a vegetarian series and small seafood items to cater to local tastes [1] - This move signifies a new phase in the company's expansion into the Southeast Asian market, with plans to adopt a "store + channel" dual strategy for comprehensive market coverage [1] Company Strategy - Zhou Hei Ya aims to promote Chinese marinated food culture globally through its international expansion efforts [1] - The company plans to steadily expand its overseas market presence by implementing a dual-channel strategy [1]
周黑鸭海外首店登陆马来西亚 开启出海新篇章