Core Viewpoint - The Chinese noodle brand "Yujian Xiaomian" (02408.HK) debuted on the Hong Kong Stock Exchange on December 5, but faced a significant drop in share price, falling by 28.69% on its first day, resulting in a market capitalization of less than 4 billion HKD [2]. Group 1: Company Structure and Shareholding - The significant drop in share price may be attributed to the company's highly concentrated shareholding structure, with the controlling shareholders holding 45.7% of the shares [3]. - The top ten and top twenty-five shareholders collectively hold 88.3% and 95.3% of the shares, indicating a notable concentration of ownership [3]. Group 2: IPO Details and Market Reception - Yujian Xiaomian issued 97.3645 million H-shares at an IPO price of 7.04 HKD per share, raising approximately 617 million HKD, with plans to allocate about 60% of the funds for restaurant network expansion and market penetration [5]. - The public offering received high interest, with a subscription rate of 425.97 times for the Hong Kong portion and 4.99 times for the international portion [5]. Group 3: Business Performance and Strategy - Yujian Xiaomian operates 451 restaurants in mainland China and 14 in Hong Kong, with an additional 115 new stores in preparation [7]. - The company has experienced rapid growth in total merchandise transaction volume and order quantity since 2022, primarily due to rapid store expansion and price reductions to attract consumers [7]. - However, the average order value at direct-operated restaurants has decreased from 36.2 RMB in 2022 to 31.8 RMB in the first half of 2025, indicating that price cuts have not effectively improved single-store profitability [7]. - The average daily sales per direct-operated restaurant fell from 12,700 RMB in the first half of 2024 to 11,800 RMB in the first half of 2025, and the overall turnover rate of direct-operated stores decreased from 3.8 times per day to 3.4 times per day [7].
【IPO追踪】上市即破发！遇见小面股权高度集中，以价换量抢市场