饿了么彻底消失，APP更新后改名为“淘宝闪购”

Group 1 - The brand refresh is part of a strategic integration for Alibaba's "big consumption platform," enhancing collaboration between Taobao's traffic and Ele.me's fulfillment capabilities [5] - The rebranding includes a complete visual transition from Ele.me's blue to Taobao's orange, affecting delivery personnel uniforms and scene signage [3] - Taobao Flash Purchase has achieved a peak daily order volume of 120 million and over 300 million monthly active users, aiming for "30-minute delivery of everything" in the instant retail sector [5] Group 2 - Users will experience continuity in consumer rights and delivery services despite the brand change, with promotional activities offering a 288 yuan coupon package and 1 million free order benefits [3]