Core Viewpoint - Oriental Selection (01797) has entered the offline community supermarket sector, marking a significant expansion in its business model, with a focus on convenience for local residents [1] Group 1: Business Expansion - Oriental Selection's flagship store in Beijing's Zhongguancun will hire store managers with monthly salaries ranging from 15,000 to 30,000 yuan, indicating its commitment to the offline market [1] - The new store will cover approximately 400 square meters and will offer fresh produce, snacks, daily necessities, and ready-to-eat food and beverages, catering to the "three meals a day" consumption needs of community residents [1] Group 2: Digital and Operational Advantages - The company leverages digital tools for accurate demand forecasting and inventory management, enhancing supply chain standardization and reducing operational difficulties [1] - Oriental Selection's experience in live-streaming e-commerce has equipped it with unique advantages in product operation and direct sourcing, facilitating its entry into the community market [1] Group 3: Product Development and Performance - Over the past year, Oriental Selection has increased its investment in the research and development of self-operated products, with self-operated products accounting for approximately 43.8% of the total GMV in the fiscal year 2025, amounting to 8.7 billion yuan [1] - The company has launched a total of 732 self-operated products, expanding its product range from initial fresh food and snacks to a more diversified portfolio [1]
东方甄选涨超4% 公司正式进军线下社区超市领域 自营产品有一定积累优势