CECONOMY 59.8%股权交割落定！京东深耕欧洲本土

Core Viewpoint - JD.com has made a significant move in its overseas expansion by acquiring approximately 59.8% of the shares and voting rights of the German retail group CECONOMY, aiming for a total ownership of 85.2% with the involvement of its partner Convergenta [1][3]. Group 1: Acquisition Details - The acquisition of CECONOMY, valued at around €2.2 billion (over 18 billion RMB), marks the largest single acquisition by a Chinese e-commerce company in Europe [3]. - JD.com initiated a voluntary public offer at a cash price of €4.6 per share for CECONOMY, which operates over 1,000 stores across 11 European countries under the MediaMarkt and Saturn brands [3]. - The acquisition has received approval from Germany's Federal Cartel Office, indicating no competition concerns, and JD.com plans to push for CECONOMY's delisting after completing regulatory procedures [3]. Group 2: Strategic Importance - CECONOMY has a strong presence in the consumer electronics sector, reaching 2.2 billion consumers annually and boasting over 43 million members, which provides JD.com with valuable local channels and supply chain resources [3][4]. - JD.com aims to replicate its successful domestic business model in Europe, significantly reducing the localization period through this acquisition [4]. - The company has been expanding its logistics network globally, with over 130 overseas warehouses in 23 countries, enhancing its service capabilities in Europe and the Asia-Pacific region [4]. Group 3: Future Growth Potential - JD.com's new business segments, including overseas operations, have shown strong growth, with revenue reaching 15.592 billion RMB in Q3 2025, reflecting a year-on-year increase of 213.7% [4]. - The company is shifting its international strategy from traditional cross-border e-commerce to a localized approach, focusing on local operations, infrastructure, and procurement [4].