国际顶尖“设计头脑”齐聚澳门 探路全球创意经济下一步

Core Insights - The value of design has transcended traditional notions of aesthetics and functionality, becoming a crucial link in connecting global creative resources and driving regional industrial upgrades and ecological restructuring [1] - The "Fortune Brainstorm Design 2025" conference in Macau aimed to address how design can break through the limitations of "tool innovation" and find a balance between technological efficiency and human warmth [1] Group 1: Conference Themes and Discussions - The conference featured over 20 diverse dialogues covering topics such as AI and design collaboration, future reconstruction of architecture and space, humanistic upgrades in branding and experience, socially responsible design practices, and cross-disciplinary design explorations [2] - A notable trend observed in the design field is the shift from "tool innovation" to "system reconstruction," focusing on how AI can serve as a "creative partner" rather than a replacement tool [2] Group 2: Key Contributions and Perspectives - Samsung's Chief Design Officer Mauro Porcini emphasized that the next era of brand leadership hinges on a formula: AI x Emotional Intelligence + Human Warmth, highlighting the importance of narrative and deeper meaning in design [3] - Jan Bunge, a strategic urban planner, introduced a new perspective on urban design and governance, suggesting that understanding the hidden ecological systems beneath cities can lead to innovative governance models [3] Group 3: Innovative Ideas and Future Directions - Martin Voelkle from BIG-Bjarke Ingels Group discussed ambitious projects, including the collaboration with a 3D printing company to explore affordable, customizable housing on Earth and the potential for building homes on the Moon [4] - The conference's location in Macau was highlighted as a natural hub for cross-cultural dialogue, facilitating the connection of global creative resources and enhancing the design landscape in the Greater Bay Area [5][6] Group 4: Strategic Importance of Design - Nicholas Gordon from Fortune emphasized that design should not be an afterthought in business, asserting that successful companies prioritize design as a key element for long-term success, especially in the AI era [5] - MGM China aims to strengthen Macau's international exchange framework through high-end international conferences, promoting the local creative economy and establishing Macau as a significant bridge for international design and business dialogue [6]