Amazon(US:AMZN) Sou Hu Cai Jing·2025-12-05 15:11Core Insights - Amazon reported that since 2025, Chinese sellers have sold billions of items through its global platforms, with the number of Chinese sellers achieving over $10 million in sales increasing by nearly 30% [1] Group 1: Sales Growth and Market Expansion - Chinese sellers are actively expanding their presence across multiple international sites, with Amazon now offering 20 international sites for Chinese sellers since the launch of the Ireland site in March 2025 [3] - From January to October 2025, sales from Chinese sellers on mature sites in North America and Europe grew by over 15%, while sales on emerging sites increased by over 30% [3] Group 2: New Initiatives and Technology Integration - Amazon Global Selling announced the launch of the "Next-Generation Cross-Border Chain," allowing sellers to list products once and fulfill orders globally from their source warehouses [3] - The new seller platform will serve as an intelligent management center, utilizing generative AI to simplify complex tasks and predict seller needs, with the upgraded Amazon Seller Assistant featuring Agentic AI capabilities now available in the U.S. and set to expand to more international sites [3] Group 3: Local Support and Infrastructure - Amazon Global Selling has established five regional centers and offices in 12 cities across China, along with an Asia-Pacific Innovation Center and training centers, providing comprehensive support for sellers in account management, training, innovation incubation, AI empowerment, and service provider networking [4]