抖音生活服务启动“洗浴季”活动

Core Insights - Douyin Life Services has launched a "Bathing Season" campaign, featuring a themed event "I Take a Big Bath in the North" to promote winter "warm economy" [1] Group 1: Campaign Details - The campaign includes initiatives such as celebrity promotions, substantial subsidies (including cash and traffic support), thousands of in-store gifts, and simultaneous broadcasts across hundreds of stores [1] - Users can access the campaign by searching for "Bathing Season" or "Bathing Group Purchase" on the Douyin app, with discounts of up to 88 yuan on bathing and massage coupons, and group purchase items starting from 30% off [1] Group 2: Target Audience and Offerings - The campaign addresses core user needs for "winter warming" and "relieving seasonal fatigue," positioning bathing, massage, and hot spring services as essential winter lifestyle choices rather than mere leisure options [1] - Over 20,000 bathing merchants are collaborating to offer more than 30,000 value group purchase packages tailored for different scenarios such as "personal relaxation," "friend gatherings," and "family leisure" [1] Group 3: Geographic Focus - The campaign features a bathing map for multiple cities including Shenyang, Harbin, Dalian, Chongqing, Shenzhen, Hangzhou, Wuhan, Zhengzhou, and Beijing [1]