Meta确认将部分投资“从元宇宙转向AI眼镜”

Core Viewpoint - Meta has confirmed a shift in investment strategy, reallocating funds from its metaverse division, Reality Labs, to focus on AI glasses and wearable devices, amidst ongoing financial losses in the metaverse sector [1][3]. Group 1: Budget Adjustments - Meta's Reality Labs is facing a budget cut of up to 30%, primarily affecting VR and Horizon Worlds operations [3]. - The official statement from Meta indicates that the decision is driven by strong momentum in the AI glasses and wearable devices market, with no broader adjustment plans currently in place [3]. - The budget cuts are expected to impact funding for third-party studios developing content for Horizon Worlds, with potential layoffs as part of the adjustment [3]. Group 2: Financial Performance - Reality Labs has accumulated losses exceeding $60 billion since 2020, prompting the need for a strategic shift [3]. - Despite a record high quarterly revenue in Q4 2024 due to the launch of Quest 3S, sales of Quest devices saw a year-on-year decline in the first two quarters of 2025, with a temporary rebound attributed to retailers stocking up for the holiday season [4]. - Meta's investment in creator competitions for Horizon Worlds has not yielded significant results, as the platform struggles to compete with cross-platform giants like Roblox and Fortnite [4]. Group 3: Success in Smart Glasses - Sales of Meta's smart glasses have surged, with 2 million units sold as of February 2024, and a reported increase of over two times year-on-year by July 2025 [4][5]. - The company plans to increase annual production capacity for smart glasses to 10 million units by the end of 2026, with this target now expected to be met ahead of schedule due to strong sales contributions [5]. - The success in the smart glasses market, contrasted with stagnation in VR and metaverse platforms, is likely influencing Meta's decision to redirect funds to solidify its leadership position before competitors like Apple and Google enter the space [5].