跨境格局要变？!亚马逊发布2026“新四大战略”

Core Insights - Amazon has officially announced its "Next Generation Global Selling" strategy, aiming to enable sellers to achieve "one listing, global selling" by 2026 through a restructured supply chain architecture [3][5] - The company revealed four strategic focuses for 2026: AI-driven initiatives, boundary-breaking expansion, smart logistics, and local support [5][6] - The latest data indicates a significant increase in the number of medium and large sellers, with sales exceeding $2 million, $5 million, and $8 million growing over 20%, and those surpassing $10 million increasing nearly 30% [6][7] Group 1 - The "Next Generation Global Selling" strategy allows sellers to store products in a local warehouse, with automatic synchronization of product information across over 20 global sites, optimizing logistics and reducing complexity [3][6] - The "boundary-breaking expansion" strategy will continue to enhance support for Chinese sellers in emerging markets, where growth rates have already exceeded 30% [5][6] - The "smart logistics" strategy will leverage AI and automation to optimize the global warehouse network, with the Shenzhen Global Intelligent Hub Warehouse being a key component [5][6] Group 2 - The shift in cross-border e-commerce is moving from reliance on manual operations to a more standardized and brand-focused competition, emphasizing the importance of understanding market cultures and utilizing AI for optimization [6][7] - The unified system for global management will become a common choice for more Chinese sellers, as Amazon reshapes the underlying logic of cross-border e-commerce [7] - The upcoming changes in 2026 are expected to lead to a new round of industry reshuffling, marking the beginning of a new decade for Chinese sellers [7]