五粮液回应核心单品价格降至900元每瓶

Core Viewpoint - In 2026, Wuliangye plans to adjust the price of its core product, the 52-degree Eighth Generation Wuliangye, with a factory price of 1019 yuan per bottle, offering a discount to distributors, resulting in an effective price of 900 yuan per bottle after a direct reduction of 119 yuan [1] Pricing Strategy - The actual cost for distributors could drop to over 800 yuan per bottle when additional support fees and rebates are considered [1] - Wuliangye clarified that the factory price of 1019 yuan per bottle has not been adjusted, and the reported "price drop" is a result of the implementation of the company's subsidy support policies [1]