第八代五粮液开票价降至900元/瓶?公司:出厂价仍为1019元/瓶, “降价”是补贴后价格

Core Viewpoint - The major price adjustment of the leading company in the liquor industry, Wuliangye, has attracted significant market attention as it plans to offer discounts on its core product, the 52-degree Eighth Generation Wuliangye, in 2026 [1]. Group 1: Price Adjustment Details - Wuliangye will adjust the factory price of the 52-degree Eighth Generation Wuliangye from 1019 yuan per bottle, providing a discount of 119 yuan, resulting in a price of 900 yuan per bottle for distributors [1]. - With additional support policies such as expense support and rebates, the actual cost for distributors could drop to over 800 yuan per bottle [1]. Group 2: Company Response - In response to market rumors regarding the price drop, Wuliangye clarified that the factory price of 1019 yuan per bottle has not been adjusted, and the reported "price reduction" is related to the implementation of the company's subsidy support policies [1].

WLY-第八代五粮液开票价降至900元/瓶?公司:出厂价仍为1019元/瓶, “降价”是补贴后价格 - Reportify