第八代五粮液降出厂价？回应:“是渠道支持政策加大”

Core Viewpoint - In 2026, Wuliangye plans to adjust the price of its core product, the 52-degree Eighth Generation Wuliangye, from a payment price of 1019 yuan per bottle to a discounted price of 900 yuan per bottle for distributors, with a reduction of 119 yuan on the invoice [1] Group 1 - Wuliangye is increasing its channel support policies to boost sales, rather than adjusting the payment price [1] - The company has linked channel expenses to bottle scanning to ensure that distributors sell directly to end consumers and prevent unauthorized sales [1] - The new channel policies, including specific payment methods and subsidies, are yet to be clarified [1] Group 2 - In 2025, Wuliangye implemented a tiered subsidy support system, where subsidy payments are returned in stages after the initial payment [1] - The last formal price adjustment for the Eighth Generation Wuliangye occurred in 2014, when the price decreased from 729 yuan to 609 yuan per bottle [1] - In February 2024, the factory price of the Eighth Generation Wuliangye was increased by 50 yuan, marking its first price point above 1000 yuan [1]