第八代五粮液开票价被指降至900元/瓶，公司：所谓“降价”为补贴后价格变化；有酒商称“政策设计鼓励喝掉拿全奖，倒手卖的可能没有”

Group 1 - The core point of the article is that Wuliangye (000858.SZ) will adjust the pricing strategy for its eighth-generation product starting next year, maintaining the factory price at 1019 yuan per bottle while offering a discount that brings the effective price down to around 900 yuan per bottle, potentially as low as 800 yuan with additional support policies [1][3][4] - The current phenomenon of price inversion is prevalent in the liquor industry, with online prices for the eighth-generation Wuliangye ranging from 820 to 850 yuan per bottle, including platform subsidies [3] - The liquor industry has experienced a price increase trend from the second half of 2023 to the first half of 2024, with several major brands raising their factory prices, including Moutai and Luzhou Laojiao [3][4] Group 2 - Wuliangye's pricing policy is seen as a practical decision to alleviate financial and inventory pressures on distributors, allowing them to focus on enhancing consumer experiences rather than engaging in price manipulation [4] - Analysts suggest that the liquor industry is at a critical juncture, transitioning into a "cycle bottom" phase, with market sentiment shifting from pessimism to a focus on underlying value [4][5] - Forecasts indicate that the second quarter of 2026 may see stabilization in sales, with a potential turning point in the industry's fundamentals by the third quarter [6]