五粮液回应降价传闻,出厂价未调整但补贴致终端价下降

Core Viewpoint - The news discusses the potential price adjustment of Wuliangye's core product, with rumors suggesting a decrease in price to 900 yuan per bottle, but the company maintains that the factory price remains unchanged at 1019 yuan per bottle [1][2]. Group 1: Price Adjustment Rumors - There are circulating rumors that Wuliangye's price for its eighth generation product may drop to 900 yuan per bottle, with some industry insiders suggesting that after various fees and rebates, the price could be as low as 800 yuan per bottle [1]. - A Wuliangye distributor indicated that while specific details of the price adjustment are not confirmed, the general sentiment aligns with the idea of a price reduction [1]. Group 2: Pricing Structure - The company clarified that the factory price (referred to as the "payment price") for the eighth generation Wuliangye remains at 1019 yuan per bottle, and any perceived price drop is due to company-supported subsidy policies [2]. - The current market prices for the eighth generation Wuliangye on platforms like Tmall and JD are reported to be between 820 yuan and 850 yuan per bottle, indicating a price discrepancy in the market [2].