WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-07 07:09Core Viewpoint - Wuliangye is reportedly adjusting its pricing strategy for the eighth generation of its product, with a new invoice price set at 900 yuan per bottle, which includes a discount of 119 yuan from the unchanged payment price of 1019 yuan per bottle. This move is aimed at supporting distribution channels and stimulating sales amid a challenging market environment [1][2]. Company Summary - Wuliangye's recent pricing adjustments are part of a broader strategy to enhance channel support and reduce burdens on distributors, especially in light of significant price discrepancies in the market [2]. - The last formal price adjustment for the eighth generation of Wuliangye occurred in 2014, when the price was reduced from 729 yuan to 609 yuan per bottle. The price was subsequently raised to over 1000 yuan in February 2024 [1]. Financial Performance - For the first three quarters of the year, Wuliangye reported revenues of 609.45 billion yuan, a year-on-year decline of 10.26%, and a net profit of 215.11 billion yuan, down 13.72%. This marks the first revenue decline since 2015 and the lowest net profit growth rate since 2016 [2]. - In the third quarter alone, Wuliangye's revenue fell to 81.74 billion yuan, a decrease of 52.66%, with net profit dropping to 20.19 billion yuan, down 65.62% year-on-year. The company attributed these declines to a deep adjustment in the liquor industry and insufficient recovery in effective demand [2]. Market Context - The liquor sector, particularly Wuliangye, has been experiencing a continuous market adjustment, with the company's stock price falling over 11% in the past three months as of December 5 [2].