冰雪主场，长虹“智”造：AI科技闪耀滑雪世界杯

Core Viewpoint - The 2025-2026 season Longhong International Ski Federation Snowboard and Freestyle Skiing Big Air World Cup serves as a key event for qualification points for the 2026 Milan Winter Olympics, showcasing the integration of Chinese technology and international sports [2][10]. Group 1: Event Overview - The event features top athletes from China and abroad, including Su Yiming and Liu Mengting, and is held at Beijing Shougang Park [2]. - Longhong serves as the exclusive title sponsor, highlighting the company's commitment to the ice and snow economy and its innovative capabilities in smart home appliances [2][10]. Group 2: Longhong's Strategic Positioning - Longhong's partnership with the Snowboard World Cup has evolved from being an official partner in 2023 to the title sponsor in 2025, aligning with China's national strategy of promoting ice and snow sports [4]. - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan this year, indicating significant market potential [4]. Group 3: Product Showcase - Longhong showcased its AI home appliances, including AI TVs and air conditioners, at the event, creating an immersive experience for attendees [5]. - The presence of other brands like Meiling with their fresh kitchen series further emphasizes the innovation and competitive spirit in the home appliance sector [5]. Group 4: Brand Expansion and Recognition - Longhong has accelerated its international presence through sponsorship of global sports events, enhancing brand recognition and consumer affinity [8]. - The company has established a footprint in over 160 countries, with manufacturing bases in Indonesia and the Czech Republic, covering a full range of home appliances [8]. Group 5: Financial Performance - In Q3 2023, Longhong reported revenue of 81.889 billion yuan, a year-on-year increase of 5.94%, and a net profit of 1.008 billion yuan, up 192.49% [9]. - Longhong ranked 51st in the 2025 Asia Brand 500 list, improving by two positions from the previous year, and holds a brand value of 252.139 billion yuan, ranking 35th in the 2025 China 500 Most Valuable Brands [9].