Amazon(US:AMZN) Sou Hu Cai Jing·2025-12-07 11:21Core Insights - Amazon announced the establishment of the world's first smart hub warehouse in Shenzhen to facilitate faster delivery of Chinese goods to global consumers [1][7] - The event showcased innovative products from Chinese sellers, indicating a shift from reselling to product development and brand creation [3][5] Group 1: Amazon's Strategic Developments - Amazon's global vice president, Eric Bruesch, highlighted the transition of Chinese sellers from resellers to innovators on the platform [5] - The smart hub warehouse in Shenzhen is set to open in March 2026, providing a one-stop service for storage, customs clearance, and cross-border transportation [7] Group 2: Sales Performance and Growth - Data indicates that from January to October 2025, Chinese sellers are expected to sell billions of items through Amazon's global sites [7] - The number of Chinese sellers achieving over $10 million in sales has seen a year-on-year increase of nearly 30% since 2025 [9] - During this year's Black Friday shopping season, one smart game controller company reported explosive sales growth, with annual performance expected to double [11] - A cross-border e-commerce seller noted a more than 400% increase in overseas sales during Black Friday, with Spain and Brazil experiencing growth rates of over 700% and 500%, respectively [13]