iPhone 17 Pro系列官方降价

Core Viewpoint - Apple is launching a year-end discount campaign for its iPhone 17 series in the Chinese market, with price reductions and promotional vouchers aimed at boosting sales during the holiday season [1][3]. Group 1: Pricing and Promotions - The iPhone 17 Pro and iPhone 17 Pro Max models have been discounted by 300 yuan, with new prices starting at 8,699 yuan and 9,699 yuan respectively [1]. - Consumers can receive a promotional voucher that offers a 300 yuan discount on purchases over 2,980 yuan, although this voucher is limited to specific models [3]. Group 2: Sales Performance - Apple's revenue for the fourth quarter of fiscal year 2025 reached 102.466 billion USD, marking a historical high for the same period, with iPhone business net revenue at 49.025 billion USD, reflecting a year-on-year growth of approximately 6% [5]. - The iPhone 17 series saw a 14% increase in sales during the first 10 days of its launch in China and the U.S. compared to the iPhone 16 series [5]. - In October, Apple's smartphone sales in China surged by 37% year-on-year, leading to a market share increase to 25%, the first time it has surpassed a quarter since 2022 [5]. Group 3: Production Capacity - Apple has planned sufficient production capacity for the iPhone 17 series, with an estimated production of 54 million units in the third quarter and an expected increase to 79 million units in the fourth quarter, totaling an annual production of approximately 133 million units [5]. - Analysts believe that with the upcoming holiday shopping season and sustained product supply, the iPhone 17 series is poised to achieve record sales in the Chinese market [5].