华龙证券给予读者传媒“增持”评级，内容生态升级，加速布局第二增长曲线

Group 1 - The core viewpoint of the report is that Huazhong Securities has given a "Buy" rating to Reader Media (603999.SH) with a latest price of 7.31 yuan, based on several positive factors [1] - The company benefits from strong support from the Gansu provincial government, highlighting its robust position as a long-established state-owned enterprise in the publishing industry [1] - Although the main business faces short-term pressure, the company's earnings resilience is gradually becoming evident [1] - The publishing industry is undergoing a phase of adjustment, and the company is exploring new marketing models to adapt [1] - The "Reader" brand has a rich heritage, and the growth of new media digital channels is accelerating [1]