森马服饰(002563.SZ):暂未涉足AI玩具业务
SemirSemir(SZ:002563) Ge Long Hui·2025-12-08 07:23

Core Viewpoint - Semir Apparel (002563.SZ) is focusing on the application of artificial intelligence (AI) to enhance operational efficiency across various business functions [1] Group 1: Company Overview - The company operates two major brand clusters: Semir for adult casual wear and Balabala for children's clothing, with products including apparel, footwear, and accessories [1] Group 2: AI Application - The company is actively promoting AI capability development, concentrating on improving efficiency across the entire supply chain [1] - AI applications are being explored in various scenarios such as knowledge management, content creation, video production, design, digital human live streaming, customer service, and supply chain management [1] - The focus on AI is expected to enhance work efficiency and reshape work models within the company [1] Group 3: Future Outlook - The company will continue to monitor the application of new technologies in the industry and aims to further enhance its overall digital intelligence capabilities [1] - Currently, the company has not ventured into the AI toy business [1]