北京润园热销35亿，中央别墅区上演“三英战吕布”！

Group 1 - Beijing Runyuan, a high-end project under China Resources Land, officially opened on December 5, 2025, achieving sales of 3.5 billion yuan on its first day, reflecting a combination of scarce resources, product strength, and market confidence [2][20][35] - On the opening day, two villas were signed online, with a total area of 960 square meters and an average transaction price of 94,500 yuan per square meter, which is approximately a 7% discount from the pre-sale price [5][26][33] - The project is located in the core area of Beijing's traditional "Central Villa District," adjacent to the ecological corridor of the Yonglu River, and features a low plot ratio of only 1.01, making it one of the lowest in Beijing [5][33] Group 2 - The product line of Beijing Runyuan includes villas ranging from 700 to 990 square meters, with total prices starting at 60 million yuan, and luxury options exceeding 100 million yuan [6][33] - The project is backed by a state-owned enterprise, which enhances its credibility and market appeal, particularly among high-net-worth individuals [16][20] - The competitive landscape in the Central Villa District is intensifying, with three projects from Maoyuan Real Estate—Yunji, Jingzhu, and Lizhu Tai—forming a strategic encirclement around Beijing Runyuan, indicating a robust competition [7][18][20] Group 3 - Maoyuan Yunji is positioned as an ecological villa project surrounded by a park, emphasizing low-density living and high-quality ecological resources [8][11] - Maoyuan Jingzhu focuses on traditional villa living with a mature lifestyle infrastructure, catering to high-net-worth families [12][13] - Maoyuan Lizhu Tai offers urban-style large flat apartments, providing a new option for buyers who prefer a city living experience within the Central Villa District [14][15] Group 4 - The Central Villa District remains a highly sought-after area in Beijing, characterized by its international amenities, ecological resources, and low-density land supply, which are critical factors driving demand [17][20] - The successful launch of Beijing Runyuan is seen as a starting point for a new round of value reassessment in the market, highlighting the enduring appeal of scarce assets [18][20] - The competition between state-owned enterprises like China Resources and local developers like Maoyuan is expected to elevate the overall value of the Central Villa District [16][20]