美的集团连续两年获福布斯认证，成中国出海全球化旗舰品牌

Core Insights - Midea Group has established a strong global presence, operating in over 200 countries and regions, with overseas revenue reaching 107.2 billion yuan in the first half of 2025, a year-on-year increase of 17.7% [1] - The company was recognized as a "Flagship Brand" in the "2025 Forbes China Globalization 30&30" event, marking a significant milestone in its global market penetration [1] Group 1: Product Development and Market Position - Midea's products, including air conditioners and refrigerators, have achieved top sales in local markets such as Brazil, Egypt, Malaysia, and Saudi Arabia, establishing trust among overseas consumers [3] - The company was certified by Euromonitor International as the world's number one brand in smart home appliance sales [3] - Midea's PortaSplit air conditioner was recognized as one of the "Best Inventions of 2025" by TIME magazine, highlighting its innovative product offerings [3] Group 2: Research and Development - Midea has invested over 43 billion yuan in research and development over the past three years, with more than 8.8 billion yuan allocated in the first half of 2025 [4] - The company has established a "2+4+N" global R&D network, integrating various overseas research bases and centers to enhance product innovation [4] - Midea's Thailand factory has been recognized as the first overseas "Lighthouse Factory" in the home appliance industry by the World Economic Forum, showcasing its commitment to advanced manufacturing [4] Group 3: Localization Strategy - Midea has strengthened its localization strategy through the acquisition of Teka, leveraging its distribution network in the Iberian Peninsula and over 400 service partners in Europe [5] - The company has added 18 new overseas manufacturing bases, bringing the total to 63, and has established new subsidiaries in Panama, Saudi Arabia, and Iraq to deepen local operations [5] Group 4: Brand Expansion and Marketing - At the IFA 2025, Midea launched the MASTER COLLECTION series of home appliances, addressing various consumer needs across different regions [6] - Midea has expanded its sports marketing efforts, partnering with FC Barcelona and securing sponsorships for major tournaments, enhancing brand visibility and emotional connection with consumers [7] - The recognition as a "Flagship Brand" by Forbes signifies Midea's successful integration of local production, R&D, and sales with its global strategy, aiming to enhance brand competitiveness in overseas markets [7]