Amazon(US:AMZN) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-08 12:01Core Insights - The article discusses the transformative impact of AI on cross-border e-commerce, highlighting Amazon's innovations in AI tools that enhance seller capabilities and streamline operations [2][3][7]. Group 1: AI and Seller Efficiency - Generative AI has revolutionized every aspect of the sales experience, allowing sellers to automate the creation of product listings, significantly reducing manual input requirements [7]. - Over 1.3 million sellers are utilizing Amazon's generative AI product page creation tool, which automates more than 70% of the content previously filled out manually, achieving a high acceptance rate of over 90% for AI-generated content [7]. - Amazon's logistics innovations, such as the Fulfillment by Amazon (FBA) service, have enabled sellers to efficiently manage inventory and shipping, with over 80 billion items delivered globally through this service [8]. Group 2: Brand Building and Market Insights - The key to brand building lies in understanding customer needs, with Amazon investing heavily in market insights to help brands create products that resonate with consumers [4][5]. - Many Chinese sellers are emerging as new entrepreneurs aiming to establish global brands, and Amazon is focused on facilitating their ability to achieve global sales from day one [5][6]. - The importance of fast delivery is underscored, with sales increasing by approximately 20% when delivery promises are upgraded from two days to same-day delivery [8]. Group 3: Supply Chain and Logistics - Amazon is enhancing its supply chain services to provide comprehensive solutions for brands, including global logistics and bulk warehousing, which are essential for cross-border operations [8][9]. - The company is leveraging generative AI to simplify customs processes for sellers, reducing the time spent on customs documentation by over 50% during early trials [9].