2026掘金指南——全球全品类消费趋势报告

Core Insights - The 2026 global consumer market is experiencing diversification and transformation, focusing on four core dimensions: health, personalization, intelligence, and sustainability [1] Group 1: Health Consumption Trends - Health consumption is on the rise, covering various scenarios such as diet, exercise, and wellness, with a notable preference for natural ingredients and functional products [1] - The demand for fitness-related categories is growing rapidly, with wearable devices and nutritional supplements gaining popularity [1] Group 2: Personalization and Emotional Consumption - Personalized and emotional consumption is becoming mainstream, with consumers increasingly valuing unique designs, customized services, and emotional resonance [1] - Niche brands and original design products are rising quickly due to their differentiated advantages, with styles like "cute" and "national trend" gaining widespread attention [1] Group 3: Intelligent Consumption - AI technology is deeply integrated into consumer scenarios, enhancing product innovation and user experience, with smart home appliances and beauty tools seeing increased penetration [1] - Digital functionalities are improving convenience and precision, driving significant upgrades in consumer experiences [1] Group 4: Sustainability in Consumption - The concept of sustainable consumption is gaining traction, with products made from eco-friendly materials, circular designs, and low-carbon production being favored by consumers [1] - Consumers are increasingly considering brands' environmental and social responsibilities in their purchasing decisions [1] Group 5: E-commerce and Market Dynamics - Cross-border e-commerce is thriving, accelerating global consumer connectivity, with platforms like Amazon becoming key channels for brands to reach international markets [1] - Different consumer segments, such as the elderly focusing on wellness and younger generations on trendy consumption, show strong growth potential in niche markets [1] Group 6: Integrated Consumer Experience - The integration and efficiency of consumer experiences are becoming competitive keys, with brands optimizing supply chains and enhancing service responsiveness to increase consumer loyalty [1]