跨境电商运营：2026掘金指南——全球全品类消费趋势报告

Core Insights - The report titled "2026 Gold Mining Guide - Global All-Category Consumption Trend Report" focuses on opportunities in the cross-border e-commerce industry for 2026, analyzing global consumer market trends and category opportunities to provide practical guidance for cross-border sellers [1] Group 1: Consumer Trends - The global consumer market is experiencing a multi-dimensional upgrade, with key trends including health-conscious living, smart technology, sustainable consumption, and personalized experiences [1] - In the health sector, demand for fitness and nutritional products continues to rise, with 73% of consumers prioritizing health attributes and scientific backing in products [1] - Smart technology categories, such as smart home devices and wearables, are gaining popularity, with 63% of users willing to pay a premium for convenience and smart features [1] - Sustainable consumption is becoming a global consensus, with 56% of consumers preferring environmentally certified brands [1] - The demand for personalized and emotional consumption is increasing, with 44% of consumers willing to pay for uniqueness in customized products and niche designs [1] Group 2: Market Opportunities - Home-related categories are benefiting from lifestyle changes, with stable growth in demand for comfortable home furnishings, home office equipment, and leisure products [1] - Outdoor and sports categories maintain high popularity globally, with products that combine functionality and fashion being particularly sought after [1] - Cross-border sellers need to understand different market preferences, optimize supply chains and logistics, and leverage compliance operations and precise marketing to reach target customers [1] - The report emphasizes the importance of building strong brands by utilizing platform resources and focusing on high-quality products in core areas such as health, smart technology, sustainability, and personalization to meet the upgraded demands of global consumers [1]