JAC(SH:600418) Zhong Guo Jing Ying Bao·2025-12-09 02:14Core Insights - Jianghuai Automobile Group (JAC) has been collaborating with Huawei since 2019 to create a new luxury smart car brand, Zun Jie, aiming to leverage both companies' strengths to gain a competitive edge in the high-end electric vehicle market [1][3] - The partnership has led to significant organizational transformation for JAC, evolving from a traditional vehicle manufacturer to a comprehensive ecosystem encompassing research and development, manufacturing, supply chain, and organization [1] - JAC has established a dedicated team of over 5,000 personnel for the Zun Jie project, set up a research center in Shanghai, and collaborated with prestigious universities like Tsinghua University and the University of Science and Technology of China to advance cutting-edge technologies [1] Company Strategy - The company emphasizes the importance of storytelling in branding, believing that every effort contributes to a rich narrative that future generations will appreciate [1] - JAC's leadership has faced skepticism regarding entering the luxury car market, but they remain committed to building their brand identity without needing a century of history [3]