Group 1 - The core idea of the news is that Xiaomi is launching a customized car service aimed at providing luxury experiences similar to those offered by high-end car brands [1][3]. - Xiaomi's car customization service requires a deposit of 80,000 yuan and offers a variety of options, including 26 personalized choices, 5 new luxury paint colors, and 4 interior designs [3]. - The service will initially operate for one year, starting with the Xiaomi YU7 Max and Xiaomi SU7 Ultra models [3]. Group 2 - A notable feature of the customization service is the unique "Purple Crystal" paint, which is described as having an understated luxury feel and is crafted using a double-layer clear coat process [6]. - The "Purple Crystal" paint undergoes nearly 50 hours of manual polishing to achieve a rich texture and depth, comparable to the finishes of high-end brands like Rolls-Royce and Bentley [6]. - Xiaomi's founder, Lei Jun, praised the "Purple Crystal" paint for its ability to replicate the three-dimensional and layered appearance of crystal [6].
雷军回应设立定制服务中心:让百万豪车服务触手可及