HISENSE H.A.(SZ:000921) Zhong Guo Jing Ying Bao·2025-12-09 04:27Core Viewpoint - The article highlights the collaboration between Rongsheng Refrigerator and the "An Orange" public brand to enhance agricultural products and support rural revitalization through innovative preservation technology and marketing strategies [1][2]. Group 1: Company Initiatives - Rongsheng Refrigerator has launched the "Seeking Fresh Journey" initiative to assist farmers, aiming to create a fresh supply chain from the field to the consumer's table [2]. - The company utilizes its proprietary WILL natural preservation technology, which allows fruits and vegetables to continue photosynthesis in the refrigerator, enhancing their freshness and nutritional value [2]. - The initiative has already reached various regions, including Beijing, Yunnan, and Ningxia, promoting high-quality local agriculture [2]. Group 2: Product Innovation - Rongsheng Refrigerator has achieved significant advancements in food preservation, including the ability to purify over a hundred odors and actively eliminate bacteria in the freezing compartment [2]. - The WILL natural preservation technology has been shown to increase the retention of vitamin C by 28.1% and reducing sugar by 40.0%, ensuring that the nutritional quality of the produce is maintained or even enhanced [2]. Group 3: Marketing Strategies - The company has engaged in e-commerce live streaming to promote "An Orange," attracting a younger audience and generating significant interaction on platforms like Douyin [3]. - The marketing campaign emphasizes the theme "Rongsheng is selling oranges today, not refrigerators," which has successfully captured consumer interest and boosted visibility for the "An Orange" brand [3]. Group 4: Future Plans - Rongsheng Refrigerator plans to continue its "Seeking Fresh Journey" across the country, focusing on empowering local specialty agricultural products and contributing to rural revitalization efforts [3].