Shede Spirits (SH:600702) Sou Hu Cai Jing·2025-12-09 09:14Core Insights - The article highlights the visit of the Ziyang Private Economy Association to the Shede Liquor Company, emphasizing the commitment to promoting high-quality development in the private economy through learning and sharing advanced management concepts and corporate culture [1][3]. Company Overview - Shede Liquor is recognized as one of China's leading liquor manufacturers, part of the "Six Golden Flowers" of Sichuan liquor, with an annual production capacity of 300,000 tons and total assets exceeding 5 billion yuan [1][3]. - The company achieved a revenue of 7.081 billion yuan in 2024, maintaining strong growth over the years and expanding its brand influence [1][3]. Production and Quality - The company focuses on ecological brewing and time-honored techniques, having established the first ecological brewing industrial park in China, ensuring a complete supply chain from farm to table [3]. - Shede's brewing techniques are recognized as a "National Intangible Cultural Heritage," involving 14 key control steps and nearly 2,000 control parameters to guarantee the quality of its products [3]. Brand Value and Market Performance - In 2024, the brand value of Shede exceeded 100 billion yuan, reaching 100.655 billion yuan, while the value of the "Tuopai" brand was 72.196 billion yuan, totaling over 172.8 billion yuan for both brands [5]. - The company is actively pursuing international expansion, with a presence in 34 countries and regions, including major markets in Europe and America, showcasing the ambition and strength of Chinese liquor on the global stage [5]. Cultural Significance - The brand name "Shede" is derived from Buddhist scriptures, reflecting the essence of Chinese culture and philosophy, and is celebrated as "China's First Cultural Liquor" [3]. Future Directions - The Ziyang Private Economy Association plans to continue exploring high-level learning and exchange activities to deepen cooperation and innovation among member enterprises, providing solid support for the economic development of Ziyang [6].