YKA(SZ:300999) Sou Hu Cai Jing·2025-12-09 10:13Core Insights - The article highlights the successful entry of Chinese brand Jinlongyu's rice oil into the global high-end consumer market, particularly its recent placement on Costco's shelves in the U.S., showcasing the brand's international recognition and quality standards [1][2]. Group 1: International Market Recognition - Jinlongyu's rice oil, known as Guweiduo, has gained global consumer favor due to its unique nutritional value and health benefits, successfully entering the Japanese market in 2018 and North America in 2019, becoming the first Chinese cooking oil brand in the region [2]. - By the end of 2024, Guweiduo rice oil will be available in over 200 Costco stores across the U.S., reflecting the brand's high standards and international acceptance [2]. - Jinlongyu's products are now exported to 24 countries and regions, with the number of SKUs in overseas markets increasing from 63 in 2020 to 250 in 2023, indicating growing international influence [2]. Group 2: Global Supply Chain Strategy - Jinlongyu has established localized operational teams in key markets such as the U.S., Japan, and Europe to better understand consumer habits and regulatory requirements, marking a strategic shift from export trade to global operations [3]. Group 3: International Standards and Quality Assurance - The core of Jinlongyu's globalization strategy is a comprehensive international standard system, with 89 factories certified by AIB, the gold standard in food safety management in the U.S., ensuring top-tier quality management [4]. - Jinlongyu has set up 38 CNAS laboratories across China, with testing results recognized by the ILAC-MRA international mutual recognition agreement, allowing for seamless operation in over 100 countries [4]. - The company has made significant technological advancements in controlling harmful substances during oil refining, maintaining levels below EU standards, thus positioning itself among the world's leaders in safety indicators [4]. Group 4: Industry Leadership and Standard Setting - As a leading industry player in China, Jinlongyu not only adheres to standards but also participates in the formulation and revision of numerous national and industry standards, with several production bases involved in this process [5]. Group 5: Unique Competitive Advantage - Jinlongyu is the only Chinese grain and oil brand to serve both the Summer and Winter Olympics, establishing a unique competitive advantage through its adherence to Olympic standards [6][7]. - The company has built a comprehensive quality control system that meets international standards, enhancing its credibility and consumer trust [7]. - Jinlongyu's development path illustrates the globalization strategy of Chinese grain and oil brands, emphasizing quality, technological innovation, and industry leadership [7].