康师傅亮相2025企业家博鳌论坛

Core Viewpoint - The article highlights how Master Kong is leveraging innovation to drive high-quality development in the food and beverage industry, showcased during the 2025 Boao Forum for Entrepreneurs [1][4][15]. Group 1: Innovation and Technology - Master Kong's CEO, Chen Yingrang, emphasized that the upgrade of the food industry fundamentally relies on technological advancements, introducing patented aerospace temperature control technology in instant noodle production to enhance product stability [4]. - The company has invested billions in a food safety research management center, leading to innovations such as zero-oil frying technology and modern extraction techniques [4]. - Master Kong has accumulated over 600 patents and is enhancing its research and development system to meet the evolving consumer demands for health, culture, and diversity [6]. Group 2: Green Transformation and Supply Chain - Chen highlighted that "industrial chain innovation" and "green transformation" are key to achieving high-quality development in the food industry, with initiatives like establishing 200,000 acres of environmentally friendly vegetable bases [7]. - The company has achieved a 16.4% reduction in energy consumption and a 21.1% decrease in carbon emissions through technologies like waste heat recovery [7]. - Master Kong aims to build a sustainable supply chain and is committed to low-carbon production and circular packaging as part of its future competitiveness [7]. Group 3: Cultural and Experiential Innovation - Master Kong presented its innovations through a "dual exhibition" format at the forum, showcasing the cultural and experiential aspects of its products [8][14]. - The "Braised Beef Noodle·National Classic Time Museum" highlighted the evolution of the product since 1992, integrating technology and emotional connections with consumers [10][14]. - The "pH9.0 Alkaline Water Exhibition" focused on health drinking concepts and showcased the integration of traditional tea culture with modern extraction techniques [12][14]. Group 4: Future Opportunities and Collaboration - Chen expressed that the Boao Forum has become a vital platform for linking cutting-edge ideas and industry trends, with a focus on artificial intelligence applications in the food sector [15]. - The company plans to concentrate on three areas during the 14th Five-Year Plan: health-oriented product innovation, smart manufacturing, and advancing green low-carbon ESG practices [15]. - Master Kong aims to continue evolving as a brand that resonates with consumers while leading the future of joyful dining experiences [15].