Group 1 - BMW is systematically enhancing its smart vehicle ecosystem in China through collaborations with three Chinese tech companies, focusing on AI capabilities from cloud computing to vehicle decision-making [1] - The partnerships include Alibaba for AI in smart cockpits, DeepSeek for AI integration in onboard systems, and Momenta for developing advanced driving assistance systems tailored for the Chinese market [1][3] - BMW's strategy aims to align with the rapid technological evolution and user demands in China, emphasizing localized AI technology across perception, interaction, and decision-making [1] Group 2 - The launch of the "360-degree AI" strategy in March marks a significant shift for BMW, integrating AI deeply into the entire value chain from R&D to sales and service [2] - The self-developed AI platform "GAIA" serves as a core component of this strategy, aiming to redefine how AI creates value across the organization [2][7] - BMW has a history of AI applications in China dating back to 2018, with the introduction of the "BEACON" platform in 2022 providing foundational data intelligence for production and operations [2] Group 3 - The collaboration with Momenta focuses on developing a new generation of intelligent driving assistance solutions based on BMW's new generation models, set to debut in 2026 [3][4] - The system will be tailored to local driving conditions in China, providing comprehensive navigation assistance for urban and highway scenarios [3] - Extensive testing is being conducted in both virtual and real-world environments to ensure the reliability and safety of the new system [4] Group 4 - The AI-driven system aims to enhance vehicle adaptability to complex Chinese road conditions, integrating Momenta's AI algorithms with BMW's expertise in vehicle safety and human-machine interaction [5] - The new system will be a key part of BMW's transition to "software-defined vehicles," combining advanced driving technologies with innovative human-machine interfaces [5][6] - BMW's development philosophy emphasizes smart driving, symbiotic interaction, and safety, ensuring a secure user experience [5] Group 5 - The "GAIA" platform is designed to be a digital foundation for BMW's AI capabilities, facilitating innovation and operational efficiency across the organization [7][8] - It aims to democratize AI usage within the company, allowing employees to create applications and manage knowledge assets without requiring extensive technical expertise [8][9] - The platform integrates both internal and external AI technologies, ensuring compliance with safety and regulatory standards while promoting innovation [9] Group 6 - AI solutions are being applied in various areas such as quality control and spare parts management at BMW's production facilities, supporting the upcoming launch of the new generation BMW iX3 in 2026 [10] - The integration of AI into BMW's operations is seen as essential for maintaining high production quality and adapting to the evolving automotive landscape [10][11]
在中国，为世界：宝马如何用AI定义下一代豪华