Group 1 - Xiaomi has recently initiated a series of personnel adjustments in its China operations, affecting key positions in mobile phones, automotive, and home appliances [1] - Wang Xiaoyan, the current President of Xiaomi China, has taken on additional responsibilities as the General Manager of the Sales Operations Department, while Guo Jinbao has been appointed as the General Manager of the Sales Operations Department II [1] - The restructuring is seen as a response to the recent performance pressure in Xiaomi's China operations, indicating Wang Xiaoyan's direct involvement in improving performance [4] Group 2 - Xiaomi is experiencing a slowdown in order growth for its automotive, mobile phone, and home appliance segments, attributed to external environmental factors [4][5] - An internal notice from November indicates that Xiaomi's focus for 2026 will shift from "scale expansion" to "quality improvement," leading to the planned closure of inefficient and loss-making stores [4] - Some distributors have reported inventory pressure, with instances of low-priced sales in the secondary market to recover funds, reflecting the challenges faced by Xiaomi [5]
小米中国区大规模人事调整,总裁亲自下场抓业绩