XIAOMI(HK:01810) 3 6 Ke·2025-12-10 02:29Industry Overview - The automotive industry is expected to face intense competition in 2026, characterized by price wars and a shift from growth to maintaining existing market share [2][3][10] - Policy changes are anticipated to reduce incentives, potentially weakening consumer demand and price competitiveness [2][3] Competitive Landscape - Major brands are preparing for a "sea of cars" strategy, with numerous new models set to launch, increasing competition [7][10] - Xiaomi is positioned to compete aggressively, having already delivered over 500,000 vehicles since April 2024, with a monthly delivery rate exceeding 40,000 units [12][29] Xiaomi's New Models - Xiaomi plans to release three significant new models: the YU9 (a range-extended flagship SUV), YU7 GT (a high-performance SUV), and SU7 L (a long-wheelbase executive sedan) [16][25] - The YU9 is expected to feature a length of over 5.2 meters and target family users, competing with models like Li Auto L9 and Aito M9 [19] - The YU7 GT aims for high performance, potentially exceeding 1,000 horsepower, and will compete with Tesla's Model Y performance version [21] - The SU7 L focuses on luxury and rear space, with a length surpassing 5.2 meters, drawing comparisons to the Porsche Panamera [27] Market Expectations - There is a high market expectation for Xiaomi's vehicles, with the main challenge being production capacity as the company expands its manufacturing facilities [29][31] - If Xiaomi can enhance its price competitiveness in the upcoming year, it may further solidify its position in the market [31]